HOLODECK – VR MARKETING.

VR – virtual reality marketing: Full project management, planning and development of an innovative “HOLODECK” VR presentation platform – a CAVE virtual reality system. The centerpiece is a closed conference room for 12 people, where a virtual environment is created with projection and modern beamer technologies – without using VR headset. The HOLODECK makes 360°…

GLOBAL PRODUCT STRATEGY – AI MARKETING & MARKETING ANALYTICS

Analysis and consulting project for an international product strategy for supply chain execution software in the markets of North and South America and in the Middle East and Asia. Analyzed the market-specific requirements for a software system. Identified the software functions required in each region, including keyword analysis. Identified the target group (persona/buying center analysis)…

PERFORMANCE MARKETING – SEO/SEA. EN

Full-service search engine support and SEA management for the EPC logistics consulting firm. Keyword analyses for the DACH and United Arab Emirates core markets. Develop content marketing measures, such as whitepaper campaigns and placement of search-relevant landing pages for the target markets. Objective: Significant improvement of the visibility index and ranking boost into the Google…