VR – virtual reality marketing: Full project management, planning and development of an innovative “HOLODECK” VR presentation platform – a CAVE virtual reality system. The centerpiece is a closed conference room for 12 people, where a virtual environment is created with projection and modern beamer technologies – without using VR headset. The HOLODECK makes 360°…
Analysis and consulting project for an international product strategy for supply chain execution software in the markets of North and South America and in the Middle East and Asia. Analyzed the market-specific requirements for a software system. Identified the software functions required in each region, including keyword analysis. Identified the target group (persona/buying center analysis)…
Website relaunch with the “Typo3” CMS and full-service performance marketing support for EPG for the DACH, USA, UAE, Spain, Poland and Czech Republic markets. Develop market-specific SEO and SEA strategies. Objective: Traffic and conversion optimization. Results: Traffic increased on the website by > 250 % within 12 months. Conversion rate increased by > 600 %…
Design and establish a digital brand strategy for the Lydia Voice product, rolled out globally. Design an international product website in 7 local languages. Design and develop digital brand campaigns via content marketing, PR, landing pages, social media and newsletters. Objective: Generate international awareness and reach, increasing visibility and brand recognition.
Full-service search engine support and SEA management for the EPC logistics consulting firm. Keyword analyses for the DACH and United Arab Emirates core markets. Develop content marketing measures, such as whitepaper campaigns and placement of search-relevant landing pages for the target markets. Objective: Significant improvement of the visibility index and ranking boost into the Google…